Beyond Pictures: 14 Social Media Caption Tips

August 04, 2020 | General | Membership Tips

Whether it be Instagram, Facebook, Twitter, or another platform, social media marketing can be challenging and finding compelling visuals can be tough.

Instead of focusing on business-related images, focus on images that will engage your audience. The reality is that posting about event registrations or making a sales pitch is unlikely to drive meaningful activity. Your audience is human and likely using these platforms on a personal level, so it’s not necessary to engage with them on a solely professional level.

To drive interaction, pay attention to how you’re captioning your posts. Captions shouldn’t be an afterthought; they’re a prime opportunity to engage.

When deciding if a caption “works,” start by asking yourself:

    • How will my audience react to this content?
    • Will they find it entertaining?
    • How will it make them feel?

A well-written caption is:

    • simple and short (captions cut off in users’ feeds after 3-4 lines of text).
    • crafted in your brand voice using a casual tone.
    • front-loaded with the most important words.
    • informative and encourages viewers to look at the picture more closely.

Ideas, strategies, and tactics for captions:

    • Identify a problem and a solution
    • Use a call-to-action to drive interaction
    • Include a quote
    • Capture one of the five senses
    • Behind-the-scenes, instructional, informative, or contest/giveaway captions are usually a slam dunk.
    • use #hashtags
    • Post a shout-out with an @mention

There are thousands of resources across the internet chock-full of information on strategic captioning. Take 10 minutes to check out those ideas – it will save you hours of pondering about future posts.