Whether it be Instagram, Facebook, Twitter, or another platform, social media marketing can be challenging and finding compelling visuals can be tough.
Instead of focusing on business-related images, focus on images that will engage your audience. The reality is that posting about event registrations or making a sales pitch is unlikely to drive meaningful activity. Your audience is human and likely using these platforms on a personal level, so it’s not necessary to engage with them on a solely professional level.
To drive interaction, pay attention to how you’re captioning your posts. Captions shouldn’t be an afterthought; they’re a prime opportunity to engage.
When deciding if a caption “works,” start by asking yourself:
- How will my audience react to this content?
- Will they find it entertaining?
- How will it make them feel?
A well-written caption is:
- simple and short (captions cut off in users’ feeds after 3-4 lines of text).
- crafted in your brand voice using a casual tone.
- front-loaded with the most important words.
- informative and encourages viewers to look at the picture more closely.
Ideas, strategies, and tactics for captions:
- Identify a problem and a solution
- Use a call-to-action to drive interaction
- Include a quote
- Capture one of the five senses
- Behind-the-scenes, instructional, informative, or contest/giveaway captions are usually a slam dunk.
- use #hashtags
- Post a shout-out with an @mention
There are thousands of resources across the internet chock-full of information on strategic captioning. Take 10 minutes to check out those ideas – it will save you hours of pondering about future posts.